Here are some RunDLL32 options (all should be Win 9x compatible):

code:
This will unload the Kernel, which will result in the shut down of windows.

RunDLL32.EXE krnl386.exe,exitkernel

code:
This will unload the Kernel, which will result in the shut down of windows.

RunDLL32.EXE USER.DLL,exitwindows

code:
This will reboot the computer without any dialog boxes

RunDLL32.EXE SHELL32.DLL,SHExitWindowsEx 2

code:
This will power the computer down (If the hardware is compatible with a power down command)

RunDLL32.EXE SHELL32.DLL,SHExitWindowsEx 1

code:
This will log the current user off without any dialog boxes.

RunDLL32.EXE SHELL32.DLL,SHExitWindowsEx 0